The environmental impact of fashion:A call to consciousness and transformation

The fashion industry, being the second most polluting in the world after oil, is in a process of reevaluation driven by designers, brands and consumers of new generations. In this article, we explore how awareness of the environmental impact of clothing is shaping new trends and challenges in the current era.

The adaptation of fashion to a sustainable paradigm:

In a changing social and environmental scenario, fashion has been forced to adapt to a new paradigm. The key premise in the new way of consuming is consciousness, directly reflecting in our lifestyle, consumption choices and, ultimately, in our way of living.

The dichotomy of consciousness and the cost of clothing:

Amid this dichotomy, where fashion becomes more expensive, consumers are challenged to rethink their wardrobe choices. The great challenge of our era lies in how we can adopt more sustainable lifestyles, conscious of generating the least possible impact on the environment.

The known environmental impact of textile production:

Textile production contributes significantly to climate change, consuming lakes of drinking water, generating chemical and plastic pollution, and leaving synthetic fibers scattered in remote places such as the sea and the Arctic. Brands, in their pursuit of low costs, often exploit sweatshops in countries with low wages and weak environmental protection.

The efforts of designers for a better world:

Despite the challenges, many designers have taken the initiative to minimize environmental impact and leave a positive mark on society. Among them, references standout such as Stella McCartney, a pioneer of sustainability, who uses vegan leather and recycled materials. Copenhagen Fashion Week has also adopted sustainable principles in its shows.

Carbon neutral commitments and parades:

To challenge the system, some designers have adopted sustainable commitments. Chloé, for example, produced the first carbon-neutral runway show in 2020 and eliminated the use of plastics in 2019. French designer Marine Serre has highlighted upcycling or regeneration in her creative process, using regenerated materials in her creations.

The role of consumers in change:

Consumers are crucial change agents in this transformation. However, discerning between real engagement and “greenwashing” or “social washing” is essential. Awareness and education are key tools to understand the impact of our consumer choices.

The importance of education and transparency:

The UN highlights that fashion pollutes enormously, and it is imperative that consumers educate themselves about the problems of excessive consumption. Supply chain transparency and ethical business practices are critical to building a more sustainable fashion industry.

At the heart of sustainable fashion is the desire to transform the industry for the better. Designers, brands and consumers have the opportunity to challenge established norms and embrace fashion that respects the environment and ethics. As we enter a new era of consciousness, fashion becomes a catalyst for positive change, reminding us that our wardrobe choices can make a difference in the world we share.